Doritos.

A More Sustainable Packaging Solution

My Involvement:

Graphic Design, Packaging

Timeframe:

Mid February, 2021 (3 Days)

Team:

Individual Class Project

Project Overview

CONTEXT

This is a class project that I did for a unit about environmental sustainability in "Advanced Communication in UX."

OUTCOME

For this individual design project, I selected Doritos and redesigned its chip bag materials to be more sustainable. Along with the packaging redesign, I also designed marketing brochure to raise environmental awareness.

Written Report

Final Design

The project received positive feedback from the instructor, which will be display as example assignment for the instructor to teach for her next classes.

Packaging

Before: Unsustainable materials made of layers of plastics

After redesign: Sustainable paper packaging with recycling sign